Hardfacts
- Berufsbegleitend
Beschreibung
Tourism is increasingly about how travellers experience places. To react to this changing nature of tourism, the master programme “Innovation & Management in Tourism” equips you with the skills you need to become a highly qualified manager in the international tourism sector. Learn how to identify new trends, meet new traveller demands and become an active contributor to tomorrow’s tourism trade.
Why study Innovation & Management in Tourism at Salzburg University of Applied Sciences?
The master programme at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.
In addition to specialised knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master programme is based on the following general foci:
- Innovation
- Corporate Communication
- Applied Research
- Practical relevance
- Diversity
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The master programme at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.
In addition to specialised knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master programme is based on the following general foci:
- Innovation
- Corporate Communication
- Applied Research
- Practical relevance
- Diversity
Studieninhalt
To address the most relevant trends and topics of the international tourism trade, the “Innovation & Management in Tourism” master programme is based on three key areas:
- Experience Design
- psychological & sociological phenomena in tourism
- experience design theory, case studies & projects
- storytelling
- attraction management
- eTourism
- global impact of new media
- social networks & mobile applications
- economic & social consequences
- eTourism fundamentals, theories & research projects
- Entrepreneurship
- human resource management & leadership
- business development & business planning
- change management
- business ethics
Berufsfelder
This degree programme gives graduates the skills to take on a role in middle management. Most graduates start their career in an assistant for junior position, for example as assistant to a manager in a medium / large-sized enterprise, or run a smaller (family) company themselves. They work in all areas of the tourism value chain:
- Hotel and catering industry
- Tourism and leisure industry
- Tourism associations
- Destination management organisations
- Event management
- Trade fair and event organisations
- Tour operators
- Marketing and communications agencies
Einstiegsvoraussetzungen
- Qualification for university studies (high school diploma, Matura, Abitur, A-levels,...)
- Bachelor’s degree in study program relevant to field of tourism /including coursework relevant to tourism & business